Our History

At the start was the harmony of Yin and Yang!

At the origin of Lima there were two men who met and inspired each other: Pierre Gevaert, Lima’s Belgian founder, and George Ohsawa; the Japanese founder of Macrobiotics. Georges believed in the philosophy of Yin and Yang which is based on one main principle: "The harmony between opposing yet complementary elements." He wanted to apply this principle to everything and especially to nutrition.

Inspired by Georges’ ideas, Pierre decided in 1957 to create a brand of natural, plant-based products. And Lima was born, named after Georges’ wife. Soon after, the first Lima products were launched. Delicious, healthy, and inspired by Japan, our Yannoh, our Tamari, our Tahin or our grain cakes quickly became iconic. They were followed by many others. Like the first rice drink in Europe in 1991 called Rev’Riz, “Rice Dream” in French. The dream keeps going: the Harmony of Yin and Yang is still at the heart of Lima.

1957

Creation of Lima by Pierre Gevaert, who was inspired by Georges Ohsawas ideas to apply the principle of Yin and Yang to nutrition.
Creation of Lima by Pierre Gevaert, who was inspired by Georges Ohsawas ideas to apply the principle of Yin and Yang to nutrition.

1958 - 1961

Introduction of our first iconic Japanese products, which are part of our asortment until this day.
Introduction of our first iconic Japanese products, which are part of our asortment until this day.

1963

Launch of our original muesli, the recipe of which still remains unchanged.
Launch of our original muesli, the recipe of which still remains unchanged.

1974

The Lima Expert Lab sets out quality specifications which are the basis for the first EU organic regulation.
The Lima Expert Lab sets out quality specifications which are the basis for the first EU organic regulation.

1991

Launch of the first rice drink in Europe. A revolution for lactose intolerant people.
Launch of the first rice drink in Europe. A revolution for lactose intolerant people.

2007

Launch of our Tamari less salt, the first salt-reduced Tamari.
Launch of our Tamari less salt, the first salt-reduced Tamari.

2009

We moved into a new building with a carbon neutral footprint.
We moved into a new building with a carbon neutral footprint.

2011

The packaging of our rice and our tea are now home compostable.
The packaging of our rice and our tea are now home compostable.

2019

Our packaging changed and adopted the colors and characters of the Land of Lima.
Our packaging changed and adopted the colors and characters of the Land of Lima.

2020

Our Yannoh and Chicory refill bags are now made of eco-friendly materials and we changed to plant-based Tetra Paks.
Our Yannoh and Chicory refill bags are now made of eco-friendly materials and we changed to plant-based Tetra Paks.